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Monday, 9 April 2012

Crowdsource - Spring Flowers Collection - PWP Product



I've been wanting to capture the scent of daffodils in a fragrance for a while now and the project has proved quite difficult - over a year after I started the research, I'm finally satisfied that I've got it right: the key test was when I presented my Mum with a tester of the fragrance and a vase of fresh daffodils for comparison - she pronounced them a match! 

It required careful analysis of the scent of the real flower to determine the right ingredients - just one of which is the lovely but horribly expensive narcissus absolute - which also gives Crowdsource it's colour. The fragrance is a sweet, rich, feminine floral, with an animal undertone that makes it instantly wearable and very suited to evening. 

The unusual name comes from a combination of the modern concept of crowdsourcing - rather the inverse of the way most of my own creative work is done, which is rather lonely - and, speaking of lonely, that excerpt from perhaps the best know poem by Wordsworth:

When all at once I saw a crowd,
A host of golden daffodils;
Beside the lake, beneath the trees,
Fluttering and dancing in the breeze.


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