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Thursday, 6 December 2012

Insight into the fragrance industry

For the second time in succession I find myself presenting a video that gives a great insight into the world of fragrance creation.  This time it was made by IFRA North America - the NA branch of the International Fragrance Association - and it features interviews with several perfumers and others involved in the creation process.  It's about 17 minutes long and I heartily commend it to anyone with an interest in the subject.