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Monday, 15 October 2012

IFRA UK Fragrance Forum

This year, for the second time ever, IFRA UK (formerly known as the British Fragrance Association) is hosting a Fragrance Forum at the Royal Society in Carlton House Terrace, London on Thursday 18th October 2012.  I'm proud to say that Pell Wall Perfumes will be one of the sponsors of the event.

The theme for the event is 'From Flower to Shower' and it promises to be fascinating - here are some details from the IFRA press release:

The occasion will provide an opportunity to meet those from the fragrance industry including perfumers, scientists, customers and academics as well as senior personnel from other trade associations

Lisa Hipgrave, director of IFRA United Kingdom, said: “The 2012 IFRA UK Fragrance Forum is entitled ‘From Flower to Shower’ as we intend to explore the entire creative process of fragrance creation. 
“We held the first event of its kind last year and it was so over-subscribed that we decided to expand the capacity of the 2012 Fragrance Forum enabling more non-Members to obtain tickets. We now plan to stage this Fragrance Forum annually. The occasion offers not only a fascinating set of presentations but also a unique networking opportunity for delegates and speakers. It will bring together those involved in every aspect of fragrance research, creation and application”. 
And here is some more information from the Perfumer & Flavorist magazine:
Jenny Tillotson, a senior research fellow at the University of Arts London (Central Saint Martin’s) and the University of Cambridge, is scheduled to talk about her vision of: "From Flower To Shower To Empower: the Fragrant Future," which includes information about wearable technology, pioneered by a technique she calls, "Scentsory Design." 
Will Andrews, who works as a fragrance scientist within the fragrance design team at P&G’s Innovation Center, is scheduled to discuss, “Communicating scent through ‘Holistic Design,’” including successfully communicating a fragrance by connecting the story inside and outside the bottle.
Robin Clery of Givaudan plans to speak about a technique known as ‘headspace analysis’ in which allows one to capture the most elusive scents from nature and make them available for perfumery.
“Smell is a potent wizard” is the message of Tim Jacob, a professor at he School of Biosciences at Cardiff University. He will detail how scent is a response that includes emotions, memory and the endocrine system.
In addition the IFRA UK Fragrance Forum will feature an anthology of poems inspired by fragrance, called Penning Perfumes, which was organized by Odette Toilette of Scratch + Sniff and poet Claire Trévien.
You can get further details by downloading the IFRA UK Summer Newsletter or this summary from the University of Arts, London.

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