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Tuesday, 3 July 2012

A Jubilee Pageant, 1953 and the Coronation

On July 12th 2012 Her Majesty the Queen will be attending a Pageant in Shropshire in honour of her 60 years as Queen.  Pell Wall Perfumes will be there too and it seemed the perfect occasion to release a fragrance I've had in development for a while.
1953 - a limited edition fragrance by Pell Wall Perfumes

I'm calling it '1953' - after the year of the coronation - that's because among many special things involved in the ascension to the throne of a British monarch perhaps the most special is the anointing - according to Wikipedia British Monarchs are the only ones still anointed as part of the ceremony and it is done with a specially made Coronation Oil - the ingredients for which have been similar since the 12th Century and include ambergris, civet, rose, jasmine, orange flower, cinnamon, musk and benzoin.

1953 by Pell Wall Perfumes includes all those fine ingredients (though for ethical reasons I'm using synthetic substitutes for civet and musk) in the very best qualities to be found.   I've then adapted them into a very long-lasting, easy to wear and highly concentrated Parfum for the 21st Century, presented in a diamond-clear heart-shaped flask, complete with it's own crystal stand.

Newly filled bottles awaiting boxing

Just twelve of these magnificent gifts will be made for sale on the day of release, with further small releases planned including Christmas 2012, the anniversary of the coronation itself on 2nd June 2013 and finally for Christmas 2013 - after that 1953 will be available only to special order.